Sponsor Santa Walk ’N Roll 2026

Help Make Downtown Harrisonburg Shine for Everyone

Saturday, December 5, 2026
12:00–2:30 PM • Harrisonburg City Hall & Downtown Harrisonburg

Santa Walk ’N Roll is The Arc of Harrisonburg and Rockingham’s festive, all-ages, all-abilities holiday celebration. Participants will gather for music, games, snacks, prizes, and holiday fun before joining a joyful march through downtown at the start of Harrisonburg Downtown Renaissance’s Winter Wonderfest.

Your sponsorship helps make the celebration possible while supporting The Arc’s work to build inclusion, connection, and A Life Like Yours (ALLY) for people with intellectual and developmental disabilities.

View the 2026 Sponsorship Packet
Explore sponsorship levels, recognition opportunities, event-table options, and more.

Become a Sponsor
Make your sponsorship contribution securely online.

Go to the official 2026 Santa Walk ‘N Roll webpage

Put Your Organization at the Heart of the Celebration

Santa Walk ’N Roll brings together participants, families, community supporters, and downtown visitors for a visible celebration of belonging. Sponsors receive recognition based on their level of support and may have opportunities for event signage, social media and website promotion, participant swag-bag materials, and activity or promotional tables at Harrisonburg City Hall.

More than 100 people participated last year, and expanded early promotion through our Christmas in July initiative will help us welcome even more people in 2026.

In-Kind Donations Welcome

Businesses and organizations may also support Santa Walk ’N Roll through prizes, snacks, swag-bag items, activities, performances, or other helpful contributions. In-kind supporters receive recognition during event marketing, on social media, and at the celebration.

For sponsorship or in-kind donation questions, email engagement@hrarc.org or call (540) 437-9214.